365 Days on Tap: Celebrating One Year of Bruusta

One year ago, we stood on a beach in California with a van full of our first units and launched Bruusta. Today, fresh kombucha is flowing from kitchens across the country and honestly, we're just getting started.

They said making kombucha at home was too difficult. We disagreed. Turns out, so did a quarter of a million pours' worth of you.

That's the whole story, really: fresh, naturally fermented kombucha on tap, at home, with none of the floating SCOBYs, none of the sticky glass jars, none of the guesswork. Just four days on the counter, two in the fridge, and then straight from the tap. That little six-day rhythm has quietly become part of daily life in more kitchens then we could have hoped for.

The Year, In Their Words Ask our founders for a highlight and you'll get a dozen, told with the kind of enthusiasm you'd expect from people who still can't quite believe this is real. There's the first batch of Bruustas rolling off the line and onto pallets, ready to ship, the kind of moment that gives you goosebumps whether you're ready for it or not. There's the first order landing, then the reviews trickling in, then piling in. And there's the one that still tops the list, hands down: our very first customer ever, who ordered on day one and, remarkably, is now on her tenth.

It hasn't all been smooth pouring, though, and we like it that way. There was a name change we'd rather forget, a stock shortage that had us sweating, and the now-legendary afternoon 150 Bruustas turned up on a founder's doorstep all at once, much to his wife's horror. Real startup chaos, and honestly, our favourite kind of story to tell.

Then there's the flavours, because let's be honest, that's where the fun really lives. Original and Raspberry became instant obsessions. Ginger followed. And this summer's White Peach has taken over group chats everywhere, one whiff and it's basically a Californian summer in a glass. None of it happens without our partners, including the mixologist our team has nicknamed the kombucha king, who's spent the year quietly working flavour magic behind the scenes. And none of it happens without you, either: the citrus, the herbs, the seasonal fruit you've been throwing in yourselves have turned every single pour into something nobody at Bruusta HQ saw coming.

What You're Telling Us

"Bruusta has completely changed the game. It's more convenient, more cost-effective, and far less time-consuming." - Robin B.

"It genuinely lives up to the hype, arrived quickly, beautiful packaging, felt really high quality." - EH

"Bruusta is unique and convenient. The app is very helpful and it's fun to make." - A. Larsson

Coming in Year Two More flavours (Tropical is next, and it might just be the one), a KOMBUCHA+ range with functional add-ins, a smarter app, and, eventually, Bruusta popping up well beyond the US.

Celebrate With Us To mark our first birthday, starter bundles are 50% off from 29th July to 9th August. Whether you've been brewing since day one or you're only just curious, there has never been a better excuse to start.

To our bruu crew, and every single person who's poured, shared and championed Bruusta this year, thank you. We built Bruusta because we wanted brewing your own kombucha to feel less like a chore and more like a tiny daily ritual worth looking forward to. Seeing it in thousands of your fridges, a year on, is genuinely the best gift we could have asked for. You're the reason we do this.

The good life on tap. Always. The Bruusta Team